This article was inspired by content originally published on PR Newswire
Introduction
When Emmy-winning legend Eugene Levy raises his eyebrows, people watch. But when he does it while biting into a slice of Little Caesars pizza during the Super Bowl, the pizza world listens.
Little Caesars, the perennial champion of affordability and speed, has taken its marketing game to a new level with its Super Bowl LIX campaign this time bringing in Schitt’s Creek icon Eugene Levy to highlight its latest innovation: Stuffed Crazy Crust® Pizza. The bold move not only amps up its visibility during one of the year’s most competitive advertising slots it also signals a shift in how pizza chains are tapping into celebrity culture to drive engagement, loyalty, and, ultimately, sales.
🍕 Celebrity Sizzle Meets Saucy Strategy
For pizza shop owners and marketing pros, this campaign is a masterclass in brand elevation. By casting Eugene Levy a figure known for sophisticated comedy and timeless appeal Little Caesars aligns its “value-first” reputation with unexpected refinement. The juxtaposition is intentional and brilliant.
Want to mimic this magic in your own pizza brand? You don’t need a Super Bowl ad budget. Local partnerships with recognizable personalities chefs, athletes, influencers can help craft compelling narratives for your pizzeria. Even small, humorous video ads can tap into this high-impact style.
Affiliate Tip for Shop Owners: Use video marketing platforms like Animoto to create short, punchy celebrity-style spots for your social media channels. Pair them with affordable ring lights and a professional-grade phone tripod to level up production without busting your budget.
🍕 The Pizza Enthusiast’s Take: Crazy Crusts, New Obsession?
For home pizza lovers, the ad and the pizza it promotes poses an irresistible question: why hasn’t anyone stuffed the crust with cheese and then loaded it with garlic butter and seasoning before? It’s indulgent, theatrical, and just a little outrageous perfect for game day spreads or family pizza nights.
If you’re recreating this at home, here’s your Pizza Pro Tip:
Use string cheese inside the crust of your dough and finish the crust with garlic butter brushed on after baking. Sprinkle on parmesan and crushed red pepper for flair. You’ll get a DIY version of Stuffed Crazy Crust that rivals the chain version.
Affiliate Must-Haves for Enthusiasts:
- Pizza Stone for Home Oven
- Pizza Dough Roller with Thickness Control
- Pizza Cookbook: The Pizza Bible by Tony Gemignani
🍕 Suppliers Take Note: Ingredient and Equipment Trends
For suppliers and manufacturers, this campaign reinforces how experience-focused products are gaining ground. The Stuffed Crazy Crust isn’t just a new SKU it’s a multi-textural, visual, and flavor-forward experience. As more pizza brands compete in saturated markets, expect demand for ingredients that deliver standout characteristics: infused oils, artisan string cheeses, seasoning blends, and par-bake doughs with innovation baked in.
Additionally, kitchen efficiency tools that enable these complex crusts without slowing operations are vital.
Affiliate Tools for Suppliers:
- Commercial Dough Sheeters
- Seasoning Shakers & Dispensers for Pizza Kitchens
- Bulk Mozzarella & Stuffing Cheese Blends (via Dot Foods)
🎯 Pizza Marketing’s Super Bowl Moment
The Little Caesars x Eugene Levy moment isn’t just about getting a laugh it’s about brand evolution. For decades, Little Caesars has built its empire on affordability and consistency. Now, with star-studded ads, they’re showing the world that value doesn’t have to be boring.
This serves as a broader takeaway for the entire industry: storytelling sells pizza. Whether it’s through humor, nostalgia, or luxury, modern pizza branding needs more than just ingredients it needs narrative.
And whether you’re crafting commercials, refining your dough formula, or just figuring out how to outdo your last Friday night pizza, Eugene Levy just reminded us of one thing: raise your eyebrows, and raise your game.
Affiliate Disclosure: This article contains affiliate links, which means Pizza Magazine may earn a commission if you purchase them. All recommended products and platforms are chosen for their relevance to our readers and editorial standards.
