Detroit-style powerhouse Jet’s Pizza has now processed over 10 million AI-powered orders, representing more than $250 million in sales through SMS and voice bots. That’s not a gimmick. It’s a clear signal: the future of pizza is AI-assisted, data-driven, and relentlessly convenient.
As a pizza-obsessed journalist watching this shift up close, I see Jet’s milestone as a blueprint—for pizza shop owners, suppliers, and home pizza enthusiasts alike.
AI Pizza Ordering Hits 10 Million: What Jet’s Just Proved
Jet’s Pizza has quietly built one of the most advanced AI pizza ordering stacks in the industry:
- SMS ordering through OrderAI by HungerRush
- Phone bot ordering via both ConverseNow and HungerRush
- Automated recall and retargeting based on past orders
In a statement celebrating the 10M+ AI orders, Eran Hollander, chief product officer at HungerRush, put it bluntly:
“Jet’s has always been an extremely innovative brand working at the forefront of restaurant technology. We’ve been proud to partner with them in realizing their vision and in continuing to improve the product… We offer them a warm congratulations on the achievement of 10 million orders with OrderAI.”
For customers, the experience is stripped down to pure convenience:
- Save your usual pizza
- Text a simple code
- Get your Detroit-style fix on autopilot
Want to repeat last week’s order? Jet’s lets guests text “re-pizza” and the system instantly rebuilds that order. The platform even retargets customers a week after purchase, nudging them right when cravings tend to return.
As Aaron Nilsson, CIO for Jet’s America Inc., explains:
“Reaching this milestone is a testament of how much our customers value having this ordering option. Not only does it make things easier for our customers, but it allows our employees to focus on the best part of their job — pizza making.”
With 460 locations across 25 states, Jet’s has validated something every operator needs to hear:
AI ordering isn’t futuristic tech—it’s operational infrastructure.
Inside Jet’s AI Ordering Stack: SMS, Phone Bots and Smart Recall
To understand why this matters for the wider pizza ecosystem, break down what Jet’s actually did:
1. SMS as a frictionless ordering channel
OrderAI by HungerRush turns the guest’s phone into a persistent pizza remote:
- Customers save go-to combos (think: “large Detroit-style pepperoni, extra cheese, turbo crust”).
- They can reorder via text in seconds—no app, no login, no menu scroll.
- The system remembers preferences and can adapt as menus grow.
For pizza shop owners, this is a powerful complement to your pizza POS system and online ordering flow. Instead of overloading your website or app UX with every edge case, let AI handle the repeat behaviors and shift your staff back to:
- Quality control
- Speed of service
- Hospitality at the counter or on the phone
2. Voice AI phone bots that don’t crumble at rush hour
Busy Friday nights are where phone lines usually melt down. By routing calls through AI voice systems from ConverseNow and HungerRush, Jet’s reduces:
- Abandoned calls
- Incorrect orders
- Staff burnout on the phones
This is where pizza delivery software and pizza POS system integrations matter. When AI takes the order, it should:
- Write directly into your POS
- Fire correct modifiers (sauce level, bake, toppings, crust)
- Sync with your delivery or courier workflow
That’s not sci-fi. Jet’s is already doing it at national scale.
What AI-Driven Demand Means for Pizza Suppliers
If you’re on the supply side—from flour mills to equipment manufacturers—Jet’s 10M AI orders are more than a headline. They’re a demand forecast.
AI ordering tends to:
- Stabilize repeat orders (customers default to their saved “usual”)
- Highlight best-selling SKUs in real time
- Surface daypart and regional patterns quicker than traditional reporting
That has direct implications for:
- Bulk pizza ingredients producers
- Commercial pizza equipment brands
- Distributors selling to multi-unit pizza chains
Suppliers who can respond quickly to this data—offering more consistent bulk pizza ingredients, energy-efficient ovens, and smarter food service technology pizza solutions—will win more chain business.
If you want to get in front of growing concepts using tech like Jet’s, make sure you’re listed in a strong pizza suppliers directory like the one on The Pizza Weekly suppliers page. Operators using AI to scale are actively hunting for:
- Dependable flour and cheese vendors
- Sustainable packaging partners
- Next-gen mixers, dough presses, and refrigeration
Tie that to sustainable pizza sourcing—responsible wheat, regenerative farming, lower-waste packaging—and you’re speaking the language of modern chains under investor and consumer scrutiny.
What Home Pizza Enthusiasts Can Steal from Jet’s AI Playbook
You might not be running a 460-unit chain—but if you’re a home pizza maker, Jet’s AI milestone still drops a few big lessons.
1. Standardization is your secret weapon
Jet’s success in AI ordering hinges on consistent build specs. The bot can’t improvise; it needs well-defined rules.
Steal that idea at home:
- Lock in a repeatable base you love: use a reliable pizza dough recipe.
- Standardize your artisanal pizza ingredients—for example, always keeping a set of go-to toppings and sauce ratios you can track and tweak via tools like Pizzaiolo.
- Document your settings for your best home pizza oven, whether that’s an indoor electric unit, gas-fired outdoor rig, or a stone in a conventional oven.
If you want your home pies to rival the big chains, your gear matters. Investing in quality pizza ovens, pizza stones, and pizza making tools like peels and cutters immediately tightens your game.
2. Automate your own “re-pizza” ritual
Jet’s “re-pizza” text is basically an automation of “I want what I had last time.”
You can mimic that at home:
- Save your favorite builds in a notes app: dough hydration, fermentation time, toppings, bake temp.
- Use home pizza recipes to experiment, then lock in your winners.
- Grab a couple of versatile pizza cookbooks to refine your technique and give your “re-pizza” options real variety.
The more you standardize and record, the easier it is to push your home setup toward that pizzeria-level consistency.
Pro Tips: Future-Proof Your Pizza Business with AI
Whether you run a neighborhood slice shop or a regional chain, Jet’s offers a roadmap. Here’s how to put it into action.
1. Start with one AI-powered ordering channel
Don’t try to overhaul everything overnight. Pick one:
- Voice AI for phones during peak hours
- Text-based reordering for loyalty customers
Pilot it in a few locations, then scale.
Make sure it plugs into your current pizza POS system and pizza delivery software stack. Work closely with your POS vendor and tech partners so order data flows cleanly to the kitchen and to your marketing tools.
2. Use AI data to sharpen your menu and operations
AI ordering platforms surface which combos get repeated most and when. Use that to:
- Identify top bundles and turn them into promoted deals
- Trim low-performing SKUs that clog your make line
- Plan labor and prep based on real ordering patterns
Tie this back to equipment and layout. If AI data says you’re a heavy thick-crust, high-topping shop, make sure your commercial mixers, dough presses and ovens are spec’d for that workload.
3. Level up your pizza shop marketing strategies
Once AI is handling repetitive orders, your marketing can get smarter:
- Trigger personalized offers to lapsed guests based on their saved orders
- Segment campaigns by crust style, toppings, or daypart
- Build loyalty programs that reward consistency and upsell side items
Pair that with modern pizza shop marketing strategies and tools like restaurant marketing software and customer loyalty pizza platforms, and your AI stack becomes a growth engine—not just a cost-saver.
FAQ: AI, Pizza Technology and the Future of Ordering
How is AI changing the way pizza shops take orders?
AI is moving ordering away from manual phone calls and clunky web forms toward:
- Conversational phone bots that handle complex orders
- SMS interfaces that let guests reorder in seconds
- Integrated systems that sync with your pizza POS system, kitchen display, and pizza delivery software
The result: fewer errors, faster throughput, and more time for staff to focus on great pizza and hospitality.
Is AI ordering only for big chains like Jet’s Pizza?
Not anymore. While Jet’s has proven this at scale, many AI partners now offer:
- Entry-level plans for independents
- Modular integrations that layer onto your existing POS
- Support that doesn’t require an in-house IT team
If you’re a single-shop operator, start with voice AI on your busiest phone lines or simple text-based reorders for regulars.
What does AI-driven ordering mean for pizza suppliers?
For suppliers, AI ordering means cleaner, faster demand signals:
- Clearer data on bulk pizza ingredients usage
- Better forecasting of toppings, sauces, and packaging
- New opportunities to bundle commercial pizza equipment with data-driven operational consulting
If you’re a supplier, positioning yourself in respected resources like the pizza suppliers directory helps tech-forward operators find you when they’re ready to scale.
How can home pizza enthusiasts benefit from this trend?
Home pizza makers can:
- Adopt the standardization mindset of chains like Jet’s
- Use tools like pizza dough recipe generators and artisanal pizza ingredients guides to refine their builds
- Invest in serious best home pizza oven setups, pizza stones, and pizza making tools to replicate restaurant textures
AI in pizza doesn’t just live in corporate tech stacks—it’s reshaping expectations for every slice, including the one you bake at home.
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