As the winter chill settles in, pizza enthusiasts have a new reason to celebrate the art of pizza making. Frank Pepe Pizzeria Napoletana, the legendary New Haven institution credited with pioneering the iconic New Haven-style pizza, has unveiled a special winter offering: the Original Tomato Pie — Frank’s Way. This seasonal masterpiece pays homage to the pizzeria’s founder, Frank Pepe, and his original recipe from 1925, blending tradition with a fresh twist that honors a century of pizza excellence.
Honoring a Legacy: The Story Behind Frank’s Way
Founded in 1925, Frank Pepe Pizzeria Napoletana has grown from a humble bakery on Wooster Street into a nationally acclaimed pizza powerhouse with 17 locations spanning the East Coast. The pizzeria’s signature style, known as New Haven-style or “apizza,” is renowned for its coal-fired crust, simple yet bold toppings, and a devotion to quality ingredients.
The Original Tomato Pie — Frank’s Way is a winter variation of Pepe’s beloved Original Tomato Pie, which features crushed Italian tomatoes, grated Pecorino Romano cheese, and a drizzle of olive oil. What sets Frank’s Way apart is the addition of garlic — a nod to how Frank Pepe himself first crafted the pie nearly 100 years ago. This subtle yet impactful ingredient elevates the flavor profile, creating a warm, aromatic experience perfect for the colder months.
Francis Rosselli, Frank Pepe’s grandson and co-owner of the pizzeria, shared, “Launching this pie, especially in our 100th anniversary year, is yet another way to pay homage to where — and how — it all began. Carrying the legacy my grandpop built a century ago is the honor of a lifetime.” This heartfelt tribute is available now through February 2026, inviting pizza lovers to savor a slice of history.
What Makes Frank’s Way a Must-Try?
Authentic Ingredients and Craftsmanship
Frank Pepe Pizzeria’s commitment to quality is unwavering. The dough is freshly prepared daily, free from seed oils, and baked in traditional coal-fired ovens that impart a distinctive char and smoky flavor. The tomatoes are imported directly from Italy, ensuring a rich, authentic taste that’s hard to replicate. The Pecorino Romano cheese adds a sharp, salty bite, perfectly balanced by the olive oil’s fruity notes and the garlic’s pungent warmth.
Customizable Flavor Enhancements
For those who want to personalize their pie, Frank Pepe offers optional toppings such as black pepper, oregano, and anchovies, allowing guests to build on the classic foundation with their favorite flavors. This flexibility keeps the pie true to its roots while catering to modern palates.
The Rise of New Haven-Style Pizza: A Slice of History
New Haven-style pizza, or “apizza,” is a distinct regional style characterized by its thin, chewy crust, blistered edges, and minimalist toppings. Frank Pepe Pizzeria is widely credited with popularizing this style, which has influenced pizza culture far beyond Connecticut.
The Original Tomato Pie — Frank’s Way is a celebration of this heritage, showcasing the simplicity and quality that define New Haven pizza. It’s a reminder that sometimes, less truly is more — a philosophy that resonates deeply with pizza purists and casual fans alike.
Elevate Your Home Pizza Game: Tools and Ingredients
Inspired by Frank Pepe’s dedication to craft and quality? You can bring a slice of that magic into your own kitchen. Whether you’re a seasoned home pizza maker or just starting out, investing in the right tools and ingredients is key.
- Best Home Pizza Oven: Achieve that perfect crust with a high-quality pizza oven designed for home use. Look for models that reach high temperatures and offer even heat distribution.
- Pizza Dough Recipe: Master the art of dough with recipes that emphasize hydration, fermentation, and proper kneading techniques. For expert guidance, check out trusted resources for artisanal pizza dough recipes.
- Artisanal Pizza Ingredients: Source premium Italian tomatoes, Pecorino Romano, and extra virgin olive oil to replicate authentic flavors.
- Pizza Making Tools: Essential tools include pizza stones, peels, and cutters to streamline your pizza-making process.
For detailed recipes and ingredient sourcing, visit Pizzaiolo — your go-to platform for artisanal pizza ingredients and expert tips.
For Pizza Shop Owners: Operational Excellence and Marketing Strategies
Frank Pepe’s enduring success offers valuable lessons for pizza shop owners aiming to thrive in a competitive market. Here are some actionable strategies inspired by industry leaders:
- Pizza Shop Marketing Strategies: Leverage social media storytelling to share your pizzeria’s unique history and signature pies. Highlight seasonal specials like Frank’s Way to create buzz.
- Pizza POS System: Invest in efficient point-of-sale systems that integrate ordering, inventory, and customer loyalty programs.
- Pizza Delivery Software: Optimize delivery routes and customer communication with advanced software solutions.
- Customer Loyalty Pizza Programs: Build repeat business with rewards programs that incentivize frequent visits.
Explore top-rated POS systems, restaurant tech, and marketing software to boost your pizzeria’s performance and customer engagement.
Bulk Ingredients and Equipment for Pizza Suppliers
For suppliers and commercial operators, the pizza industry continues to evolve with a focus on sustainability and technology:
- Bulk Pizza Ingredients: Source high-quality bulk ingredients that meet demand without compromising on flavor or freshness.
- Commercial Pizza Equipment: Upgrade to commercial mixers, dough presses, and ovens that enhance efficiency and consistency.
- Food Service Technology Pizza: Embrace automation and smart kitchen tools to streamline operations.
- Sustainable Pizza Sourcing: Prioritize suppliers committed to ethical and sustainable practices.
Discover trusted supply partners and equipment options tailored for the pizza industry at The Pizza Weekly Suppliers.
FAQ: Your Pizza Questions Answered
Q: What makes New Haven-style pizza unique?
A: New Haven-style pizza features a thin, chewy crust baked in a coal-fired oven, with simple, high-quality toppings like crushed Italian tomatoes and Pecorino Romano cheese.
Q: How can I replicate Frank Pepe’s Original Tomato Pie at home?
A: Start with a well-hydrated dough, use crushed Italian tomatoes, Pecorino Romano, olive oil, and add garlic for the authentic Frank’s Way flavor. Use a pizza stone or home pizza oven for best results.
Q: What are the best tools for home pizza making?
A: Essential tools include a pizza oven or stone, a pizza peel, a dough mixer, and quality ingredients. Check out expert guides for detailed recommendations.
Q: How can pizza shops improve customer loyalty?
A: Implementing a customer loyalty program through your POS system, offering seasonal specials, and engaging customers via social media are effective strategies.
Final Slice: Celebrating a Century of Pizza Excellence
Frank Pepe Pizzeria Napoletana’s Original Tomato Pie — Frank’s Way is more than just a pizza; it’s a tribute to a legacy that shaped American pizza culture. As the pizzeria celebrates its 100th anniversary, this winter special invites pizza lovers to experience the authentic flavors and craftsmanship that have stood the test of time.
Whether you’re visiting one of Pepe’s 17 locations or crafting your own pie at home, embracing the spirit of tradition and quality is the key to pizza perfection.
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