This article was inspired by content originally published on Food & Wine via Talker Research.
Introduction
Who knew pizza could reveal so much about us? A new Food & Wine survey conducted by Talker Research has uncovered not only the most popular pizza types by state but also fascinating habits—from crust preferences to topping loyalty and consumption frequency . Let’s dig into the data and explore what it means for home cooks, ingredient suppliers, and pizza shop operators alike.
🍕 For Enthusiasts: Stickers vs. Slicers—Time to Shake Up Your Slice
The survey found that 1 in 7 Americans hasn’t changed their pizza order in over five years, though a hopeful 57% are eager to try something new just not sure where to start
Pro tip for adventurous bakers:
Use this as a springboard. Explore regional ingredients or toppings like New Mexico-inspired green chiles or Carolina hot honey to refresh your weekly pie.
Affiliate Picks for Explorers:
- 🔗 [“The Pizza Bible” by Tony Gemignani] – Expand your pizza horizons
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- 🔗 [Green Chile Sauce Kit] – Bring a zesty Southwest twist home
🌶️ Spice by State: Where Heat Rules—and Where it Doesn’t
Nearly half of respondents love adding heat, with New Mexico, Hawaii, California, and Texas topping the list for spiciest pizzas Conversely, Michigan and South Carolina are the most spice-averse states, and Indiana and Vermont stick to their traditional toppings.
Enthusiast insight:
If you’re in a low-spice region, start mild: Use chili flakes or infused oils for a gentle kick. Need inspiration? Check out flavor-forward options in “Pizza Pro” ingredient kits.
📅 Pizza Rituals & Consumption Patterns
- Iowa leads all states, eating pizza five times per month, with North Dakota (4.9) and Alaska (4.7) close behind.
- Louisiana hosts the most “pizza nights” (3.5 per month), followed by Connecticut and Iowa.
- Friday night is the universal favorite—pizza’s national holiday.
At-home angle:
Capitalize on this routine create a “Friday Night Pizza Kit” that includes dough, sauce, cheese, and recipe card.
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- 🔗 [Pizza Dough Tray & Storage Bag Set] – Prep ahead for convenience
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🔄 Regional Eating Habits: How People Slice Differently
The survey uncovered quirky habits:
- 40% of Georgians eat crust first
- 53% of Illinois residents use utensils instead of hands
- 66% of Minnesotans refuse to fold their slice.
Pizza-Pro insight:
Tailoring pizza shape and slice width could boost your appeal. Slender, foldable slices might sell better in areas like Illinois, while square Sicilian cuts may resonate with traditionalists elsewhere.
🏢 For Suppliers & Shop Owners: Data That Drives Decisions
Understanding these behaviors allows suppliers to craft targeted product lines and shop owners to curate offerings wisely.
- In high-spice markets, spotlight chile-infused oils or spicy sausage options.
- In loyal-topper states, promote customization but ease customers in with limited-edition add-ons.
- In heavy pizza usage regions, supply durable prep tools and quick reheat packaging.
Affiliate Opportunities:
- 🔗 [Bulk Chiles & Spicy Oils Pack] – Gear for spice-loving regions
- 🔗 [Customizable Pizza Kits] – Great for loyal-topping markets
- 🔗 [Insulated Pizza Delivery Bags] – For shops in high-demand areas
🌟 Pizza Pro Perspective
“When you understand how people eat, you can shape their experience,” says a hypothetical operational chef. “If Minnesotans don’t fold slices, give them plates and larger pies. Illinois? Offer utensils.”
🔍 Final Slice: Make Data Your Secret Ingredient
Food & Wine’s survey isn’t just a collection of trivia it’s a powerful tool for innovation. Whether you’re kneading dough at home, supplying your region’s pizzerias, or managing a shop, insights about frequency, preferences, and rituals can help you tailor flavor, format, and function.
Tap into regional love, introduce small-but-measured twists, and use data to fuel loyal engagement. Because ultimately, pizza is personal and knowing how it’s eaten makes all the difference.
Affiliate Disclosure:This article was inspired by content originally published on Food & Wine via Talker Research. It contains affiliate links, and Pizza Magazine may earn a commission from purchases made through them. We recommend only the most valuable tools and ingredients to help you master every slice region by region.