This article was inspired by PR Newswire
Introduction
When the world’s biggest pizza company teams up with North America’s largest local commerce platform, you know the pizza delivery game is about to change again. In a move that’s sending waves through the industry, Domino’s Pizza and DoorDash have announced a new partnership that promises to expand Domino’s reach and make ordering America’s favorite pies easier than ever.
Why This Deal Matters
Domino’s is known for being fiercely independent when it comes to delivery for decades, they’ve leaned on their in-house drivers and tech innovations to bring hot pizza straight to your door. But with the rise of third-party delivery giants like DoorDash, Grubhub, and Uber Eats, even the biggest players are rethinking how to keep up with shifting consumer expectations.
The new partnership means Domino’s will now appear on DoorDash’s app, giving them access to millions of new customers who prefer ordering everything from tacos to tiramisu in one place.
For pizza shop owners, the message is clear: the delivery landscape is evolving fast. It’s no longer about if you should work with third-party platforms but how you can make them work for your business.
Pizza Shop Owners: How to Stay Competitive
Whether you run a single neighborhood shop or a multi-unit franchise, this mega partnership is your cue to revisit your delivery strategy. Here are a few ways to stay ahead:
Negotiate Smart: If you’re partnering with third-party apps, negotiate commission rates and exclusivity clauses wisely. Some operators opt for hybrid models — their own drivers plus third-party overflow.
Optimize In-House Tech: Make sure your own online ordering system is fast, mobile-friendly, and integrated with your POS. If you need an upgrade, consider an all-in-one restaurant POS system (explore this top-rated option) that makes online ordering, delivery tracking, and customer loyalty seamless.
Packaging Counts: With more third-party drivers handling your pies, invest in premium insulated pizza bags (here’s a highly-rated brand) and tamper-proof seals. Protecting food quality during transit builds trust.
Keep It Personal: What Domino’s loses in direct contact through DoorDash, you can make up for by owning your customer relationship. Add flyers, coupons, or loyalty rewards in every box to bring customers back to your app or phone line next time.
Suppliers: More Deliveries = More Demands
If you supply pizza shops with ingredients or packaging, take note: more delivery orders mean more wear and tear on everything from boxes to sauce cups. Are your clients stocked with sturdy, eco-friendly packaging that travels well?
Offer bulk deals on delivery supplies, or pitch new items like custom branding on boxes and labels. In this crowded delivery marketplace, memorable branding is the new storefront.
Also, think about how your products hold up under longer delivery times. Specialty cheeses, fresh toppings, and heat-retention solutions matter more than ever when the last mile might be a 20-minute detour.
Enthusiasts: How This Shapes Your Slice Night
For pizza lovers, this partnership is a win and a caution. More options means easier ordering, but your favorite neighborhood pizzeria could be feeling the squeeze from big players and high fees.
Here’s a “pizza pro” tip: support your local shop by ordering directly whenever possible. Many independent shops have excellent DIY pizza kits or frozen pizzas you can bake at home so you still get great flavor and help small businesses keep more of their profit.
Want to step up your at-home game? If this inspires you to try your own delivery-night remake, invest in a compact home pizza oven for true pizzeria results without the delivery wait.
Final Slice
Domino’s has always been a bellwether for where the pizza world is headed they were pioneers in online ordering, real-time tracking, and transparent pricing. Now, by embracing DoorDash, they’re acknowledging that convenience is king, but scale is queen.
For every pizzeria big or small the takeaway is clear: meet your customers where they are, whether that’s through your own driver fleet, a slick website, or a third-party app. Just make sure you stay top-of-mind when they’re deciding between you and a dozen other delivery options.
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