This article was inspired by content originally published on Bloomberg
Introduction
Imagine this: You’re deep in the forest, under the stars, miles from the nearest city and instead of instant noodles or stale trail mix, you’re pulling a blistered, wood-fired Margherita pizza out of a premium oven beside your safari tent.
Welcome to the rise of “glampfire” pizza. As Bloomberg recently reported, the latest perk at high-end campsites isn’t just Egyptian cotton sheets or designer toiletries it’s a $500+ portable pizza oven from brands like Gozney, Ooni, and Alfa. This outdoor trend is more than just delicious; it’s a masterclass in how the pizza industry can tap into the luxury experience economy.
Enthusiasts: Bring Five-Star Pizza to the Campfire
The new wave of luxury camping means pizza enthusiasts don’t have to settle for soggy delivery or cheap frozen pies when off the grid. With portable, fuel-flexible ovens, anyone can recreate a restaurant-grade pizza miles away from the nearest pizzeria.
Pizza Pro Tip: Look for ovens that reach at least 800°F (427°C). That high heat is what gives you that leopard-spotted char.
Shop Owners: Turn ‘Glamping’ into a New Revenue Stream
Smart pizza shop owners should see this trend as a golden opportunity. Luxury resorts and glampgrounds are ready to invest in quality food experiences why shouldn’t your business be the one supplying them?
Consider partnering with local campgrounds, Airbnb hosts, or outdoor event planners to provide pizza oven rentals, dough kits, or “fire & pie” catering. Some pizzerias are even packaging pop-up pizza classes for campers. It’s a creative way to expand your customer base beyond your four walls.
Suppliers: Take Note Premium Ingredients Matter More in the Wild
When your pizza base is nature and novelty, the ingredients have to shine. Suppliers should treat this trend as a clear signal: campers want quality. That means flour that performs at high hydration levels, sauce with minimal preservatives, and cheeses that hold up during transport.
Are you packaging your products for adventure-ready use? Consider offering smaller batch sizes, shelf-stable options, or even eco-friendly packaging that appeals to the outdoorsy crowd.
The ‘Experience Economy’ What Pizza Pros Shouldn’t Ignore
This boom in glampfire pizza shows how today’s customers crave experiences more than just products. They’ll pay $500 for an oven and another $200 for high-quality toppings because it’s not about the pizza alone. It’s about telling the story: “Look what we made under the stars.”
Whether you’re a shop owner or supplier, ask: How can I make my pizza more than just a meal? Host backyard oven demos. Offer “pizza road trip” packages for Airbnb stays. Create a travel-friendly “Pizza Adventure Kit.” Position your brand as the one that makes life delicious anywhere.
Final Slice
Luxury camping is changing what customers expect and the humble pizza is right at the center of it. So next time you see an outdoor oven at a fancy campsite, remember: that could be your dough, your toppings, your branded experience out there, winning new fans one bite at a time.
Wherever people go, they’ll crave great pizza. Your only job? Make sure they can get it.
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