This article was inspired by content originally published on LBB Online
Introduction
From the streets of Toronto to headlines across Canada, Pizza Pizza stunned audiences by suspending a 5,000‑lb, 20×20‑foot replica pizza box above a city block with a 200-foot crane. This bold stunt wasn’t just for show it officially launched their new 18″ XXL pizza, available for CAD 19.99 with three toppings.
🎯 For Enthusiasts: Experience the Spectacle, Savor the Slice
While you might not be lifting a giant box over your kitchen, you can still channel that sense of occasion at home. Recreate the feeling of full-scale fun with a backyard pizza party kit complete with a large Ooni Karu 16 home pizza oven and an XXL pizza peel for flipping those crowd-size pies. Invite friends or family for an 18″ pizza night: the closer you simulate a communal event, the more memorable.
Pizza Pro Tip: Bake on a 16–18″ pizza stone to capture the crispy, authentic crust that makes giant pies feel gourmet not just massive.
🧀 For Suppliers: Premium Size, Premium Ingredients
Pizza Pizza’s campaign underscores the power of scale but quality matters. At an accessible price of CAD 19.99, they need bulk premium cheese, mid-tier pepperoni, and large-volume sauce that won’t break the bank.
Suppliers should pivot toward offering bulk condiment pouches, pizza-friendly cheese blends, and mid-range pepperoni. Boxes this big present a chance to upsell industrial-sized seasoning oil kits just as Pizza Pizza showcases scalable, affordable indulgence.
Consider partnering with pizza chains to offer large-portion ingredient kits or wholesale plans tailored for 16–18” pizzas.
💼 For Shop Owners: Make Events Your Marketing
Pizza Pizza’s XXL Drop campaign featuring out-of-home marketing, TV, and social ads is a masterclass in experiential buzz. Here’s how this translates to local shops:
- In‑Shop Events: Host “Giant Pizza Night” a once-a-month 18″ build-your-own event. Ticket it affordably, include toppings, and manage sales via Toast or Square POS with event integration.
- Visual Content Creation: Embrace the visual riot a massive pizza makes for social gold. Invest in a food photography kit for Instagram worthy shots capturing stretching cheese and jumbo slices.
- Media Presence: Include short clips of the event for local press or TikTok “Big Slice of Community” is a compelling angle.
- Limited-Time Promotions: Emulate Pizza Pizza’s offer “XXL Slice Sunday” to drive foot traffic and upgrades.
💡 Bigger Picture: Innovation + Boldness = Brand Buzz
Pizza Pizza’s XXL campaign elevates pizza from comfort food to cultural event. There’s a lesson here: bold stunts generate media, pricing strategies drive trials, and experiential marketing builds connection.
- Enthusiasts get the thrill of hosting and baking XXL pies at home.
- Suppliers may find opportunity in large‑format ingredient kits and bulk deliveries.
- Shop owners can replicate the model locally with giant pies, social content, and buzz-worthy events.
🛒 Gear & Affiliate Picks
- Ooni Karu 16 Home Pizza Oven – for restaurant-grade crust at home (affiliate link)
- Pizza Peel (16–18″) – essential for handling giant pies (affiliate link)
- Pizza Stone + Pizza Oven Prep Kit – replicate pizzeria crispness (affiliate link)
- POS + Ticketing Add-On – manage in‑shop events and orders (affiliate link)
- Food Photography Starter Kit – make your pie pop on social (affiliate link)
🍕 Final Slice
Pizza Pizza’s colossal pizza box drop proves that bigger can be better if you pair grandeur with great-value offerings and savvy marketing. Whether you’re a pizza lover, supplier, or shop owner, the XXL trend invites you to think big. Host a massive pie event, stock up for scale, or shoot a viral moment. Because in pizza, just like marketing it’s not about making smaller pies, it’s about making bigger moments.
Affiliate Disclosure:This article contains affiliate links, and Pizza Magazine may earn a commission from purchases made through them
