This article was inspired by content originally published on PR Newswire.
Introduction
Pizza’s geographic roots often spark passionate debates should it be thin and foldable like New York? Charred and chewy like Neapolitan? Or crispy and deep like Detroit? In truth, the modern pizza lover wants it all and Emmy Squared Pizza is delivering just that. With their latest expansion into Charlottesville, Virginia, the cult-favorite pizzeria is bringing its signature Detroit-style squares and unmistakable Brooklyn flair to a new, hungry audience.
A Slice of Detroit in the South
For the uninitiated, Detroit-style pizza is all about that crispy, cheesy edge, light and airy crumb, and deep rectangular pan a style that’s having a serious moment in the American pizza scene. Emmy Squared has mastered this formula and elevated it with bold toppings, gourmet flair, and a hospitality-driven dining experience. And now, with their Charlottesville debut, they’re bringing a new kind of indulgence to the historic college town.
Pizza enthusiasts can expect hits like the “Colony²” a sweet and spicy marvel featuring pepperoni, pickled jalapeños, and a drizzle of honey. But it’s not just the pizza stealing the spotlight. Their le Big Matt burger, which made waves on national “Best Burger” lists, also holds court on the menu.
Affiliate Pick: Want to recreate those signature crispy Detroit corners at home? Grab a LloydPans Detroit-style pizza pan (affiliate) and pair it with Wisconsin brick cheese (affiliate), the key to that caramelized crust.
Pizza with Brooklyn Soul
Co-founders Emily Hyland and Matt Hyland have a clear vision: to marry elevated comfort food with a neighborhood vibe. Originating from Williamsburg, Brooklyn, Emmy Squared has built its name not just on great pies, but on community, creativity, and consistency three things every shop owner can learn from.
Their expansion is more than just franchising. It’s thoughtful brand growth driven by culture and quality. Charlottesville wasn’t chosen randomly it’s a food-forward town with a vibrant local scene and discerning clientele. Emmy Squared is betting big that this blend of Southern charm and New York edge will hit the mark.
Pizza Pro Insight: What Shop Owners Can Learn
The Emmy Squared model is rich with inspiration for pizzeria operators looking to scale smartly and brand authentically:
- Nail the Signature Item – Whether it’s your version of Detroit-style, a knockout grandma slice, or a “secret menu” calzone, give customers a reason to return and to post about it.
- Design the Experience – Emmy Squared locations are known for their modern-yet-cozy interiors. Investing in stylish, functional furniture like industrial pizza tables and booths (affiliate) can subtly elevate the dine-in experience.
- Train for Hospitality – Thoughtful service is part of the brand. Consider team training programs or consulting services from experts in hospitality systems and POS tech like TouchBistro or Toast POS (affiliate).
For Enthusiasts: DIY Detroit at Home
Obsessed with Emmy Squared’s crust but not near a location? Bring Detroit-style home with a few strategic tools:
- Ooni Volt 12 Electric Pizza Oven (affiliate): Designed for high-temp indoor baking, perfect for thick pies.
- The Joy of Pizza by Dan Richer (affiliate): A must-have book that demystifies different pizza styles.
- DoughMate Artisan Dough Trays (affiliate): Ideal for proofing Detroit dough in bulk or per batch.
Suppliers: A Style Worth Supporting
With Emmy Squared proving Detroit-style’s mass appeal, now is the time for ingredient and equipment suppliers to step in with scalable solutions:
- Offer custom cheese blends that mimic the signature melt and browning of brick cheese.
- Supply deep-dish pans and deck ovens tailored for Detroit-style baking.
- Provide packaging options that preserve crust integrity for delivery and carryout (no one wants a soggy corner).
For those in B2B pizza supply, now is the moment to spotlight Detroit-style pizza solutions in catalogs, trade shows, and chef demos.
Final Slice: Why Emmy Squared Matters
In an industry that often chases fads, Emmy Squared stays grounded in quality, community, and evolution. Its expansion into Charlottesville is more than a geographical move it’s a testament to the versatility and emotional resonance of pizza. Whether you’re a shop owner dreaming of your next location, a home cook craving that crispy corner, or a supplier tracking the next big trend there’s a takeaway here for you.
Pizza isn’t just what we eat. It’s how we grow, share, and connect.
Explore More:
- Best Pans for Detroit-Style Pizza (affiliate)
- Top Commercial Pizza Equipment for Deep-Dish Operations (affiliate)
- Shop Premium Pizza Ingredients (affiliate)
Affiliate Disclosure:This article was inspired by content originally published on PR Newswire. Pizza Magazine may earn a commission through affiliate links, but all recommendations are driven by our genuine passion for pizza and the businesses that bring it to life.
