This article was inspired by content originally published on Daily Voice
Introduction
If there’s one thing we know at Pizza Magazine, it’s that when Dave Portnoy, the famously opinionated founder of Barstool Sports and pizza reviewer extraordinaire, drops into a neighborhood pizza joint, the ripples can be felt far beyond the slice.
Recently, Portnoy made his way to Hackensack, NJ, to review Evoli Pizza, a local pizzeria that’s steadily building its reputation. But in a twist that might surprise pizza purists, it was Evoli’s espresso that really stole the show earning a higher score than the pie itself.
A Slice of the Story
At Evoli, Portnoy gave the pizza a respectable 7.7 score solid for a neighborhood spot. But it was the espresso that wowed him with a rating of 8.1, a number that would make many cafes envious.
This unusual twist offers a subtle but powerful lesson for pizza shop owners: in today’s hyper-competitive market, your secondary offerings like coffee, desserts, or even a standout drink menu can elevate the customer experience and boost your word-of-mouth marketing.
For Pizza Enthusiasts: Beyond the Slice
Evoli’s solid score reinforces that you don’t have to travel to New York’s boroughs to get a good pie. Why not take inspiration from Dave and recreate a café-style pizza night at home?
Pizza Pro Tip: Pair your homemade pizza with a rich espresso or cold brew for that Evoli-inspired touch.
- For the perfect espresso experience at home, we recommend checking out this top-rated espresso machine it’s a hit with pizza fans who want to replicate that pizzeria-coffee shop vibe.
- If you’re new to making your own dough, try a pizza stone and a professional pizza peel for that authentic crust.
For Suppliers: The Espresso Angle
Evoli’s surprise hit demonstrates an important trend: the line between pizzeria and café is blurring.
Suppliers can support pizzerias by offering bundled deals on coffee equipment, barista training, and high-quality beans. If you’re a supplier looking to tap into this cross-category trend, consider expanding your portfolio:
- Commercial espresso machines and grinders are in demand many small pizzerias don’t have the budget for top-tier models outright, so lease-to-own options can be a game-changer.
- Need inspiration? Explore this commercial coffee equipment supplier to find gear that complements your existing pizza-focused offerings.
For Shop Owners: Lessons from Evoli’s Buzz
Dave Portnoy’s visit is a reminder that every detail matters when the camera is rolling or when word-of-mouth travels fast on social media. Evoli’s espresso becoming the star of the show means you should never underestimate your “supporting cast.”
Actionable Takeaway: Review your non-pizza menu items. Are your beverages an afterthought, or a hidden gem waiting for a little marketing push? Consider:
- Training staff to pull café-quality espresso shots.
- Partnering with a local roaster for signature blends—creating a brand within a brand.
- Investing in a small but mighty POS system like Toast to easily track which add-on items boost sales.
And don’t forget the “Instagram factor.” A latte art-topped cappuccino next to a crispy pepperoni slice? That’s social gold free marketing that pays dividends.
Final Slice
Portnoy’s reviews are never just about the pizza they’re about the experience. Evoli reminds us that every detail counts, from the vibe of the shop to the quality of your drinks. Whether you’re a fan enjoying a slice at home, a supplier looking to grow your B2B offerings, or a shop owner fine-tuning your menu, take a cue from Hackensack’s hidden gem.
Because sometimes, it’s the espresso that puts you on the map.
Affiliate Disclosure: This article was inspired by content originally published on Daily Voice. This article contains affiliate links, which means we may earn a commission if you purchase them.
